Course Description

This foundation-level course provides an introduction to core areas of business, including business systems, international trade, organizational structures, management principles, marketing, finance, and risk management. Emphasis is placed on the role of ethics, technology, and globalization in the business environment. Students will gain practical exposure through the use of the Internet and local and international case studies, encouraging them to explore real-world business issues from both a Bahamian and global perspective.

 

Course Objectives

By the end of the course, students will be able to:

• Understand the foundational concepts and functions of business.

• Explore various forms of business ownership and organizational structures.

• Examine the global and domestic economic challenges impacting businesses.

• Analyze ethical and social responsibilities in business.

• Explore entrepreneurial opportunities and strategies for success.

• Identify key roles in business operations, including management, marketing, finance, and human resources.

• Gain familiarity with business technologies and internet-based tools.

 

  

Course Learning Outcomes

Upon successful completion of the course, students will be able to:

• Demonstrate understanding of major business disciplines and their interrelationships.

• Evaluate the advantages and disadvantages of different business ownership types (e.g., sole proprietorships, partnerships, corporations, franchises).

• Identify and describe potential career paths within the field of business.

• Apply business principles to Bahamian business scenarios and personal decision-making.

• Analyze and interpret business data using technology to communicate findings effectively.

• Conduct preliminary business research and deliver oral or written presentations.

 

Recommended Course Materials

• Textbook: Introduction to Business by Jeff Madura or equivalent

• Supplementary readings and case studies (provided by the instructor)

• Internet access for research and assignments

 

Course Content

• Business in a Global Environment

• People, Technology, and Ethics in Business

• Ethical Behaviour and Social Responsibility

• Economic Challenges: Global and Domestic Perspectives

• Competing in Global Markets

• Entrepreneurship and Starting Your Business

• Business Ownership and Organizational Structures

• Strategies for Business Success in the Relationship Era

• Management and Leadership Principles

• Human Resource Management and Motivation

• Empowerment, Teamwork, and Communication

• Labour-Management Relations

• Operations and Production of Goods and Services

• Marketing Management and Customer Focus

• Product Development and Pricing Strategies

• Distribution and Promotion of Goods and Services

• Financial Management and Institutions

• Securities Markets and Investment Principles

• Business Technology and Internet Applications

• Risk Management and Insurance

 

 

Course Assessment & Evaluation

• Class Participation and Attendance – 10%

• Midterm Examination – 30%

• Final Examination – 60%